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This web page stores.filtersdirect2you.com states the following, "A 2000 Permanent Electrostatic Filter." We saw that the website stated " Custom Size and Designed Filters." It also said " Filter Frames and Filter Pads. Germicidal UV Lights and Replacement Bulbs. 1 MERV 13 Filters Best . 1 MERV 8 Filters Good . 1 MERV 11 Filters Better . PCO and Ionic Air Purifiers. PCO and Ionic Air Purifiers. Space Baron Replacement for Trane. Space Baron Replacement for Trion Air Bear." The header had Filters direct 2 you as the highest ranking optimized keyword. It is followed by custom size filters, replacement filters, and house filters which isn't as ranked as highly as Filters direct 2 you. The next words stores.filtersdirect2you.com used was home filters. ac filters was included but could not be seen by search parsers.